Following a series of popular releases in 2020, amassing 15 million streams and over 5.5 million hits on YouTube, Jeremy Loops is back with “Postcards” (released via Decca Records).
“Postcards” showcases Jeremy Loops’ distinctive vocals, flowing melodies, and sunshine-soaked hooks
Co-written by Jonathan Quarmby (Tom Walker) and produced by Cam Blackwood (George Ezra), the single’s inspiration draws from the unique relationship pressures of occupational travel and long distances. The music video, co-directed by Anna Telford and Jeremy in his second foray into directing, portrays this inspiration.
Shot in a series of big dynamic rooms, in an old manor house in Cape Town, decorated by a team of artists and stylists, it shows the turbulent ups and downs of relationships, you see love, fighting, fun and some amazing choreography and dancing ubiquitous with Jeremy and his music.
Jeremy Loops comments on “Postcards”
“Postcards is a song about the ups and downs of relationships, people feel like they are alone when they suffer difficulties in relationships, it’s more common than people admit. This isn’t a sad song, it’s a song about acceptance and accepting that difficulties are often part of the journey to finding that solid connection. It’s a very upside-down world we’re living in right now. It’s hard to see people agreeing on anything, but this is one thing I feel like everyone can agree on. Sometimes we just can’t live with or without each other.”
A little over ten years ago, Jeremy, inspired by the waste and excess he saw working as a deckhand on superyachts, co-founded the eco-initiative Greenpop. Jeremy’s social responsibility continues to expand and in 2020 Jeremy Loops founded The Big Food Drive, a crowd-funded campaign to send food to some of the poorest communities in South Africa during the coronavirus crisis. After launching in April 2020, the campaign has raised an average of R700 000 to date.
Over the past decade Jeremy Loops has become a household name in South Africa, obtained a global record deal, headlined several world tours with sold-out performances in iconic venues, including London’s Brixton Academy, and collaborated with the likes of Ed Sheeran, Simone Felice (The Lumineers), Jake Gosling (Shawn Mendes), Tobias Kuhn (Milky Chance), and Carey Willets (Dermot Kenedy).
His high energy live shows, captivating personality, and irresistible passion for life have earned him a legion of dedicated fans all over the world, who just can’t get enough of his take on feel-good folk-pop.
Check out the video for “Postcards” below:
“Postcards” is a lot more upbeat than I expected. It completely improved my Friday mood. I’m suddenly feeling optimistic for the weekend that’s ahead.
You can download / stream “Postcards” HERE.
Watch this space for updates in the Music Videos category on SA Music Zone.
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