We Are PIGS in collaboration with Brian “Head” Welch and JR Bareis (Korn, Love And Death) release the bold new animated video for the track “Kids” via Metal Hammer . Featuring each artist in caricature, the video – like the song – aims to bring attention to the challenges faced by today’s young generation and lets them know they are not alone.
While it can be challenging growing up in current times, We Are PIGS, Brian “Head” Welch and JR Bareis want kids to know that there is always hope. As Welch told Metal Hammer about the new art piece “For youth today, the world can be a particularly dark place, filled with many temptations. But there is always help available if one reaches for it, as the red balloon symbolizes in the video.”
The song was produced, engineered, co-written and co-sung by Esjay Jones, the mastermind behind We Are PIGS, and was originally inspired by the HBO show Euphoria and its raw portrayal of sex, drugs, identity, social media and the difficulties of navigating life as a teenager. Similar to the show, Jones, Welch and Bareis wanted the music video to be uncomfortable and thought provoking.
Esjay Jones comments on “Kids”
“I spoke to Brian about the concept – initially thinking the message was, the ‘kids AREN’T alright,’ but as we started working together, we wanted to spread positivity, hope and purpose to youth with our words, and ‘kids are alright’ became the mantra.”
To further that message, part of the proceeds from the sale of “Kids” will be donated to organizations We Are Moving The Needle and The Whosoevers Movement aimed at uplifting, empowering and providing education and purpose for today’s youth.
The Whosoevers Movement comments
“Our generation today faces many more distractions and problems than ever before. Drug abuse, depression, broken families, self-harm and suicide are just a few of the issues they have to overcome.” We Are PIGS hopes to provide a beacon of light with “Kids” and encourages fans to check out and support these organizations as well.”
More info about We Are PIGS
We Are PIGS is Esjay Jones’ alt metal hybrid project characterized with a pig-masked front woman that combines brutal riffs, brazen screams and ethereal melodies with strong lyrical messages. After debuting with a cover of Slipknot’s “Duality” (featuring Alien Ant Farm’s Terry Corso) in 2020, followed by original single “Pulse Queen” in early 2021, We Are PIGS has found an incredible following and support through playlist placements on Spotify, Amazon Music and Apple Music.
Recent releases have included “MOOT” featuring KITTIE’s Morgan Lander and “Blood Diamond,” a collaboration with M.O.B. In addition, Jones has worked behind the scenes as a sought-after producer for acts including Grey Daze (Chester Bennington) and a soon-to-be-released collaboration with Billy Corgan (Smashing Pumpkins).
Watch the animated video for “Kids” Below, The video was animated by Dave The Creator.
Watch this space for updates in the Music Videos category on SA Music Zone.