Personalization is at the heart of what Spotify does. The beauty of these experiences is their ability to deliver the right piece of music for that exact moment in time, and maybe even connect you with your next favorite artist in the process.
Starting today, Spotify is excited to begin rolling out DJ, in Beta, to Premium users in South Africa – taking personalization to the next level and connecting artists and fans in a deeper, more meaningful way.
Since launching in the US, Canada, UK and Ireland earlier this year, DJ has become the most discussed Spotify feature on social media, and the music streamer is excited to bring it to South Africa.
What exactly is Spotify’s DJ?
DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice.
Never before has listening felt so completely personal to each and every user, thanks to the powerful combination of Spotify’s personalization technology, generative AI and a dynamic, expressive voice. At launch, listeners will have the option to hear English language commentary from our initial voice model, Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan as the first voice model for the DJ.
You can find your personal AI DJ by opening the Spotify mobile app on your iOS or Android device. From there, head to your Music Feed on Home and tap play on DJ.
Spotify’s DJ is available in Antigua, Australia, Bahamas, Barbados, Barbuda, Belize, Botswana, Burundi, Canada, Dominica, Eswatini, Fiji, Gambia, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Kiribati, Lesotho, Liberia, Malawi, Malta, Marshall Islands, Namibia, Nauru, New Zealand, Nigeria, Pakistan, Palau, Papua New Guinea, Philippines, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, Sierra Leone, Singapore, Solomon Islands, South Africa, Sweden, Tanzania, Tonga, Uganda, United Kingdom, United States, Vanuatu, Zambia and Zimbabwe from the 8th of August 2023.
Curious? Check out this helpful infographic below:
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