Jacques Moolman has unveiled the intricately hand drawn and charmingly playful music video for his latest single “Bedtime Sweater”. The video was conceptualised and animated by Chloe Andrea (a talented artist).
Moolman is incredibly proud of the music video for “Bedtime Sweater”
“I was first approached by Chloe Andrea after she’d watched one of my live, lockdown streams and had seen me perform ‘Bedtime Sweater’. Chloe immediately suggested that we run with an animation for the video and I just fell in love with the concept.”
“What I really think works about the animation is that its dualistically playful and monochrome at the same time, very much like the song itself – having a fairly upbeat verse riff that leads into a groaning grunge chorus that both fit perfectly with the themes and emotions of fresh, tumultuous, young love.”
“Chloe has this amazing eye for form and design, so my anticipation for what she was working on behind the scenes was huge! I’ve never released an animated video for any of my music, but the work that Chloe has done on ‘Bedtime Sweater’ completely exceeded my expectations.”
Chloe Andrea comments on the creativity behind the video
“This is a love story. Intimate moments of a relationship no one could know, what falling in love with someone looks like. It’s hand drawn, complicated and wildly poetic. That feeling when her bedtime sweater comes off and all that’s left is vulnerability and dreams.”
Following the release of his cathartic debut solo single “Into The Rain” off his upcoming solo album The Great Valley Redemption, rock singer-songwriter Jacques Moolman returns with a second single called “Bedtime Sweater” that show’s off the vocalist’s softer side.
Written after his return to Joburg in 2018 “Bedtime Sweater” is based on young, tumultuous love and Moolman wrote it from a place of familiarity, having fallen head-over-heals in love around the time he penned the track. Figuring on the first phase of his own relationship, he poured his experience into his work and as a result, the lyrics create a visual image of young love and form vivid, scenic verses.
I have to admit that I’m quite blown away by this tune. I considered this to be one of the coolest laid-back tracks of 2020. I’m really curious to find out what Jacques Moolman is going throw our way when his solo album is finally released.
Check out the amazing video for “Bedtime Sweater” below:
Moolman’s new work offers up a break from reality and provides a kind of therapy for the mundanity of modern day life by pointing out the deeper facets of the human experience. This is a chance to reflect, experience and be present in the moment, something that’s sorely needed during these unstable times.
Watch this space for updates in the Music Videos category on SA Music Zone.
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