South African Pop star Joss Austin, teams up with American Singer-songwriter Baker Grace, on the charming single ‘Missing You’, which is out now across all digital streaming platforms.
Joss Austin, who’s had multiple hits across local radio and worked with some of the biggest names in the music business, signed to US label Riveting Music just over a year ago. The label is also home to US singer-songwriter Baker Grace who has been captivating international audiences with her incredible solo releases.
Baker Grace recalls how the collaboration came about
“I had been wanting to do a collaboration with Joss for a while. We are both artists on the same label Riveting Music, so I had been following him and admiring his work. I wrote this song in LA with a duet in mind and knew Joss would be amazing on it. His verse definitely exceeded my expectations.”
Carrying the feel of an upbeat pop song, ‘Missing You’ conveys the longing for a lost love. Baker Grace explains
“’Missing You’ was inspired by the feeling of regret. I tend to let people go too quickly. It is a breakup song but it’s also a reminder to hold the people you love close and to not wait till they’re gone to realize how much they mean to you. Something special about this song is that I actually wrote it at the end of a session. I had already spent the whole day writing a different song and on my way out of the studio, one of the producers started playing these chords on the guitar and I was so inspired that I ended up staying and writing ‘Missing You’ over them.”
Recording of the single took place with Baker in the US and Joss in Durban, making the development of the song an interesting process. With the tough time difference and working in separate locations, both hard working musicians and their incredible team involved, delivered a single that is a pop work of art.
Joss Austin delves into what it’s been like working with Baker Grace
“Out of all the collaborations I’ve done, this has been the one I am most excited for. Baker is not just an incredible songwriter and singer but works really hard at all other aspects of being an artist and so I really respect that about her.”
“Our first 30-minute planned call turned into over an hour and a half so that should tell you how organic this collaboration was. The way this song connected with me after the first play is the way I believe it’s going to connect with others in the world. This song is not only incredibly relatable but the way in which the melodies were written really emphasize the lyrics well and that to me is a fundamental part of a powerful song that is going to travel far and beyond.”
More info about the music video for “Missing You”
The creative on the video is simple but thoughtful: Joss Austin and Baker Grace are on other sides of the world, missing each other and expressing it through performing to each other across the ocean. What is also special about this video is that two filmmakers were oceans apart as well with Kyle White from South Africa filming Joss’ scenes in Durban and Jamar Harding in Los Angeles for Baker’s scenes in Malibu.
Baker Grace explains the video
“The song is so beautiful and simple that we wanted the video to have the same purity and emotion. When I heard ‘Missing You’ I immediately got a sunset vibe. I think the sunrise and sunset are perfect times for self-reflection and this song is a moment of self-reflection. We wore all black to represent loss. The fact that it came together so beautifully is so special and the editors did an amazing job.”
‘Missing You’ sees two phenomenal singers and songwriters collaborate on an enchanting single.
Watch this space for updates in the Music Videos category on SA Music Zone.
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