Emerging Afro pop sensation Ash Ngoma steps into the spotlight with the release of her debut single, “Ungowami.” Soulful, deeply personal, and rooted in love, the track marks a powerful entrance for the 24-year-old Johannesburg-born artist, whose music radiates authenticity, warmth, and emotional depth.
The song’s message is heartfelt: “Ungenile enhlizweni yami futhi akekho ozok’khipha” — “You’ve entered my heart, and no one will remove you.” With these words, Ash assures her love interest that they hold permanent residency in her heart. “Ungowami” is a lyrical promise of devotion, affirming that her heart belongs to one person, and one person alone.
Produced in collaboration with Africa Unite Records and co-produced by June, Quan, and Andy, the single showcases Ash’s ability to translate raw emotion into a polished, modern sound. The production team not only brought her vision to life but also gave her the confidence to embrace her artistry fully.
More than just a love song, “Ungowami” is a declaration of commitment and emotional sanctuary. Inspired by the unwavering love and support she’s always received from her family, Ash channels those feelings into a romantic context, envisioning a love that is mutual, gentle, and secure.
“My sound is fresh but nostalgic, spiritual yet grounded,” Ash explains. “It speaks to the soul and is rooted in love — whether romantic, self-love, or the kind of love that heals.”
More info about Ash Ngoma
Born in Etwatwa, a small town in the East Rand, Ash Ngoma grew up in a tight-knit, music-loving family. With a church leader for a father and siblings who formed the choir, music has always been part of her DNA. These early foundations of faith, unity, and honesty remain central to her creative expression today.
“Ungowami” marks the beginning of Ash’s official musical journey — her first release, her introduction to the world. Drawing inspiration from artists like Tems, Msaki, and Nkosazana Daughter, she’s carving her own lane in Afro pop, blending soul, amapiano, and heartfelt storytelling.
With a debut EP in the works and dream collaborations with artists such as Mawhoo, Cici, and Mawelele, Ash Ngoma is only just beginning. Her mission? To connect. To heal. And to create music that resonates across borders.
“Ungowami” is now available on Apple Music and all other major digital platforms.
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